In 2025, a manicure becomes a true art of self-expression, offering a variety of trends to suit every taste—from natural elegance to bold designer solutions. It’s a blank canvas you can experiment with every day if you wish. The key is to stay on-trend and follow the latest styles.

Naturalness and Minimalism

One of the leading trends is the “bare” manicure, which involves short nails with a transparent or barely noticeable coating that highlights their natural beauty. It’s also called the Japanese manicure, as it has been particularly popular in Japan in recent years. This style has already been embraced by celebrities like Anya Taylor-Joy and Renée Zellweger, as we all noticed at the latest award ceremonies. The advantage of this style is that you can either not cover your nails with polish at all or use regular or gel polish. There are no restrictions, as the “bare” manicure strives precisely for that.

All Shades of Brown

Pantone named the main color of this year — Mocha Mousse. It’s a rich color reminiscent of coffee with milk, a favorite cappuccino, or milk chocolate: true lovers of brown shades will be thrilled. Moreover, brown is a very versatile color, as it blends well with different skin tones, from very fair to tanned. We’re sure that very soon polish manufacturers will offer salons a wide array of shades in this line so that clients have plenty to choose from.

Metallic Shades

Sparkling, iridescent polishes and metallic elements give nails a refined shine. Shades inspired by a marine theme—like the “peach champagne” sported by Selena Gomez at the 2025 Oscars—are becoming especially popular. But a metallic sheen doesn’t have to be in soft tones only: you might like green, black, or even blue polish. However, the classic pearly white with a subtle glow will be at the peak of popularity.

Abstract Designs and “Aura” Nails

Abstract shapes, splashes, brushstrokes, and blurred transitions continue to inspire nail art technicians. With these techniques, you can create a unique style that is all your own. Have you heard about the idea of an aura-colored design? That’s when the technician creates a circular gradient pattern on the nails based on the color of your aura. It’s very unusual but looks incredibly beautiful, so it’s worth a try.

Vibrant Color Accents

Alongside neutral and natural shades, bright colors like blue, green, red, and fuchsia remain on-trend for those who crave boldness. These colors are especially relevant in spring and summer when we all want vibrant accents in our look.

Nail Shape

An oval nail shape is becoming the most popular this year, combining practicality and elegance. We also shouldn’t forget the soft square and almond shapes, but they shouldn’t be too long. After all, this year dictates naturalness and minimalism, so the simpler, the better and more fashionable. And it’s much easier to wear such nails.

Enhancing Service with Disposable Materials

We’ve discussed color and shape, but are they the most important thing for both the technician and the client? To ensure a high level of hygiene and client comfort, modern salons absolutely must use a variety of disposable materials:

• Lint-free wipes: perfect for removing polish and cleaning the nail plate. Thanks to advanced manufacturing technology, they don’t leave any lint even on a sticky surface, so your manicure stays flawless. And thanks to their convenient 5×5 cm size, manicure wipes are easy to use during the procedure without any additional preparation.
• Spunlace and viscose wipes: strong and pleasant to the touch, they provide quality cleaning and disinfection. Disposable spunlace wipes are convenient for wiping the client’s and technician’s hands, and they’re also used to wipe instruments and surfaces.
• Disposable wipes and towels: they guarantee hygienic procedures and increase client comfort. And what could be more important for a technician than client satisfaction? So be sure to buy quality nonwoven wipes so that your service is always top-notch.

Using high-quality disposable materials not only ensures safety but also highlights the salon’s professionalism, making procedures more pleasant for clients. Looking to save money? Then buy disposable wipes directly from the manufacturer on the website of the “Etto” online store, which specializes in disposable supplies for the beauty sphere. 
In 2025, manicure combines naturalness, elegance, and innovation, allowing everyone to find their unique style. If you’re a nail technician, you should not only keep up with the latest trends but also provide services using high-quality disposable materials. That way, clients are sure to come back to you.